Today I experimented with putting my images into professional contexts to see how they would look. The first mock up works better and looks more realistic. I think the image works well in that context, its more plain than some of my others which is the reason I chose it for toyshop as the majority of their advertising is shot on a plain background when in the studio. I chose to aim the second mock up at Zara because its where the styling came from, I don't think it looks as authentic, but that is maybe because of the large scale of the billboard and it isn't really something Zara would do.